L'Oreal Professionnel Dia Richesse 5.32 50ml

L’Oréal Professional dyes are renowned for their 100% gray and white hair coverage, especially lines like Majirel. These dyes ensure a uniform, natural-looking result without patchiness.

For clients with resistant grays, professional colorists often use specific developer strengths or pre-pigmentation techniques, always achieving flawless coverage.

When applied professionally, L’Oréal permanent dyes such as Majirel and Inoa typically last 6 to 8 weeks. Factors like hair condition, aftercare, and washing frequency play a role.

Using color-protect shampoos and avoiding heat tools extends the vibrancy of your L’Oréal color.

L’Oréal Professionnel hair dyes are trusted in salons worldwide for their advanced formulas, vibrant shades, and long-lasting results. They’re formulated to offer intense color payoff while protecting the hair's integrity.

Clients benefit from rich shine, full gray coverage, and healthier-looking hair thanks to nourishing ingredients like Ionène G and Incell. It’s the top choice for consistent, salon-quality results.

If you have a sensitive scalp, L’Oréal’s Inoa line is highly recommended. It's ammonia-free and enriched with oil delivery technology, minimizing scalp irritation while ensuring even, lasting color.

Always consult your hairdresser, and request a patch test before coloring to confirm compatibility with your skin.

Majirel is a permanent dye with high gray coverage and a wide palette. Inoa is ammonia-free and ideal for sensitive scalps, also offering long-lasting color. Dia Richesse is a demi-permanent color perfect for glossing or enhancing tone without lightening.

Your stylist will choose the best formula depending on your goals and hair needs.

L’Oréal Professionnel is regarded as one of the top choices by colorists worldwide due to its advanced formulas, long-lasting results, and scientific innovation. With decades of research and collaboration with salons, L’Oréal has set the standard in hair coloring technology.

The brand’s consistent results, full gray coverage, and care-infused formulas (like Ionène G, Incell, and Oil Delivery System) provide both stylists and clients with premium quality and performance every time.