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The History of Proraso – From Florence to Every Barbershop in the World ✨

Proraso is not just a brand – it’s one of the most historic names in men’s grooming, with roots dating back to 1908 in Florence. Ludovico Martelli founded a small cosmetic laboratory that over time became a symbol of Italian finesse and shaving perfection.

According to Proraso’s own timeline, the great turning point came in 1948 when Ludovico’s son, Piero Martelli, introduced the revolutionary Pre & After Shave Cream. This innovative product changed men’s shaving forever, offering coolness, freshness, and incredible comfort — a small miracle that made history in grooming.

Initially embraced by Italian barbers, it quickly won over men who shaved at home. The traditional Italian shave took on new character, ritual, and style — with Proraso leading that revolution. Its formulas, based on natural ingredients and timeless know-how, remain true to the brand’s core values of quality and professionalism.

Today, the company is still owned by the Martelli family, now in its fourth generation, preserving the same philosophy: to create products that stand the test of time and become an essential part of every man’s routine. From Florence to modern barbershops worldwide, the name Proraso remains synonymous with authenticity and respect for the shaving ritual.

✔️ Here at HairMaker.Gr, we present all Proraso lines – from the classic Green to the modern Blue – so you can discover which one best suits your skin type.

Proraso Green Line – Authentic Italian Freshness ✅

The Proraso Green Line is where everything began. It’s the first and most iconic product range — the line that defined the brand’s identity. Infused with eucalyptus, menthol, and glycerin, it delivers an invigorating cooling sensation that awakens the skin and refreshes the senses. Suitable for all skin types, it’s a timeless must-have for lovers of the classic barbershop shave.

✔️ Proraso Pre-Shave Cream: the perfect first step for a smooth shave. Enriched with eucalyptus oil, it softens the beard and preps the skin, while menthol delivers a refreshing and toning effect. Ideal before soap or cream.

✔️ Proraso Shaving Soap: one of the world’s best-sellers. Produces a rich, creamy lather that allows the razor to glide effortlessly while minimizing irritation. It perfectly balances eucalyptus, menthol, and glycerin. A soft soap ideal for brush lathering.

✔️ Proraso Shaving Cream: available in a large tube, it’s one of the world’s most legendary shaving creams. Its rich texture creates a stable lather and leaves the skin cool and soft. The signature “barbershop-clean” scent of eucalyptus and menthol has become iconic among wet shaving fans.

✔️ Proraso Shaving Foam: perfect for quick, daily use. Softens the beard and protects the skin, free from parabens, silicones, and artificial oils.

✔️ Proraso After Shave Lotion & Balm: two options for post-shave care. The lotion contains alcohol for a toning effect, while the balm is alcohol-free and ideal for dry skin. Both deliver that unmistakable fresh Proraso aroma.

✨ How to Use:
1️⃣ Wet your face with warm water.
2️⃣ Apply Pre-Shave Cream with circular motions.
3️⃣ Use a brush to lather the Soap or Cream.
4️⃣ Shave gently, following hair growth.
5️⃣ Rinse with cold water and finish with Lotion or Balm.

The Green Line is the DNA of Proraso – a collection that embodies the brand’s philosophy: natural ingredients, authentic scent, simplicity, and freshness. A true expression of Italian spirit: pure, genuine, and full of life.

Proraso White Line – For Sensitive Skin and a Gentle Shave ✨

The Proraso White Line was designed for men with sensitive or easily irritated skin. It features oatmeal extract and green tea – natural ingredients known for their soothing and protective properties. It prevents redness and razor burn while offering a subtle citrus–apple fragrance.

✔️ Pre-Shave Cream Sensitive: softens the beard without irritation. With oat and green tea extracts, it protects from micro-cuts and calms the skin. Ideal for use before and after shaving.

✔️ Shaving Soap for Sensitive Skin: creates a soft, gentle lather that reduces razor friction. The oat and green tea blend leaves the skin smooth and hydrated.

✔️ Shaving Cream Sensitive: ideal for those who want a mild yet effective shave. Glycerin helps retain moisture, while menthol is replaced by gentle botanical agents for zero sting.

✔️ Shaving Foam Sensitive: for quick use without a brush. Provides comfort and protection even for delicate skin. Paraben and silicone free.

✔️ After Shave Balm Sensitive: alcohol-free, soothing, and restorative. It helps rebuild the skin’s barrier and reduces irritation.

✅ Essentially: the White Line is a gentle embrace for your skin. It offers the same deep, close shave as the other ranges but with extra care and comfort for those who need protection without irritation.

Proraso Red Line – Sandalwood & Shea Butter for Coarse Beards ✔️

The Red Line was created for men with thick or coarse beards. The combination of Shea Butter and Sandalwood Oil nourishes and softens the hair, leaving a masculine, timeless scent reminiscent of a classic Italian barbershop.

✔️ Pre-Shave Cream Red: rich and concentrated texture that nourishes and preps the skin. Shea Butter reduces friction, helping the blade glide smoothly, while sandalwood calms the skin.

✔️ Shaving Soap Red: creates dense, creamy lather perfect for tough beards. Made with 95% natural ingredients and free from parabens. The scent blends warm woody and vanilla notes.

✔️ Shaving Cream Red: one of the best choices for coarse hair. Provides rich foam, smoothness, and comfort. Glycerin moisturizes, while Shea Butter leaves a silky feel.

✔️ Shaving Foam Red: a practical ready-to-use foam that softens the beard and leaves the skin smooth and revitalized.

✔️ After Shave Lotion Red: with Shea Butter and Sandalwood. It tones, hydrates, and leaves a long-lasting, masculine aroma. Free from parabens and SLS.

✅ Masculine identity: The Red Line exudes strength and confidence. Ideal for those seeking an intense, luxurious shaving experience with a classic, warm fragrance.

Proraso Blue Line – Deep Hydration with Aloe & Vitamins A+E ✨

The Proraso Blue Line was launched in 2012 and quickly became a favorite among fans of the brand. It provides deep hydration and is ideal for men who want softness without irritation. With an amber and musk scent, it perfectly blends tradition with a modern touch.

✔️ Shaving Cream Blue: enriched with Aloe Vera and Vitamins A and E. It produces a creamy lather, leaving the skin smooth and moisturized. Its fragrance is more modern and subtle compared to the other lines.

✔️ Shaving Foam Blue: creates a rich texture that helps reduce friction. Aloe Vera soothes while Vitamin E improves skin elasticity.

✔️ After Shave Balm Blue: a soft, quick-absorbing balm that provides hydration and a refreshing sensation without greasiness.

✅ Perfect for: normal to dry skin types and men who love modern grooming with a discreet, elegant fragrance. The Blue Line shows how tradition can evolve beautifully.

The Ritual of Traditional Shaving with Proraso ✔️

For Proraso, shaving is not just a routine – it’s a ritual. From the first touch of pre-shave cream to the final balm, every step is designed to offer comfort, care, and a sense of luxury.

1️⃣ Pre-Shave: The most important step. Apply a small amount to soften the beard.
2️⃣ Soap or Cream: Use a brush to create a rich, creamy lather – never watery.
3️⃣ The Shave: Smooth, light strokes with a sharp blade. Go with the grain first, then against if needed.
4️⃣ After Shave: Closes the pores, restores moisture, and leaves the skin fresh and revitalized.

Proraso invites men to experience shaving as self-care. The fragrance, texture, and sensation of each product feel like a visit to a traditional Florentine barbershop.

Why Barbers Trust Proraso ✨

Since 1948, Proraso has been the trusted companion of professional barbers. Its formulas were created for daily use in barbershops — built for endurance and consistent performance. Many barber academies in Italy still use Proraso as their official training brand.

Barbers choose Proraso because:
✅ It’s reliable – same quality for decades.
✅ Its formulas are stable and non-irritating.
✅ Works perfectly on every skin type.
✅ It provides a multi-sensory experience – fragrance, feel, and results.

Proraso is synonymous with the Italian art of grooming. For the professional barber, it’s a tool. For the modern man, it’s pleasure. And for lovers of traditional shaving, it’s a living piece of history that keeps inspiring new generations.

Proraso & HairMaker.Gr – Tradition Lives On ✨

At HairMaker.Gr, we believe shaving is not a chore – it’s an art, a moment of relaxation and care. With Proraso products, every man can rediscover the magic of traditional shaving, just like the old masters of Florence did.

From the first touch of Pre-Shave to the scent of After Shave, every moment becomes a ritual. I’m Giannis from HairMaker.Gr, and I recommend Proraso because I know how much the result matters: a clean, comfortable, masculine shave with freshness that lasts.

✅ Choose the line that suits you best – Green, White, Red, or Blue – and turn your daily shave into an experience. Because Proraso is more than just a product: it’s tradition, authenticity, and Italian passion.

✨ Discover all Proraso products exclusively at HairMaker.Gr and bring new life to your shaving ritual.

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