The brand's inception marked a transformative period in haircare, introducing the concept of personalized, professional treatments that cater to individual hair and scalp needs.
- This innovative approach set Kérastase apart, establishing it as a leader in the industry.
Throughout its history, Kerastase has consistently pushed the boundaries of haircare science. The brand introduced the first care shampoo, the first scalp treatment, the first hair mask, and the first hair serum, each revolutionizing how individuals approach hair health and beauty.
- This commitment to innovation is deeply rooted in the brand's philosophy of providing exceptional performance through exquisite products and bespoke in-salon treatments.
In 2024, Kerastase launched the Première collection, a groundbreaking range born from an unprecedented scientific discovery. This dual-action system addresses hair damage by repairing bonds and removing calcium build-up, resulting in 99% stronger and healthier hair.
The collection includes products such as the Concentre Decalcifiant Ultra-Reparateur Repairing Treatment, Bain Decalcifiant Reparateur Repairing Shampoo, and Fondant Fluidite Reparateur Repairing Conditioner, each designed to work synergistically to reverse hair damage and promote overall hair health.
Kerastase, the world-renowned luxury haircare brand, has set industry standards since its inception in 1964 by L'Oréal Advanced Research. Built on a foundation of scientific expertise and professional haircare solutions, Kerastase introduced groundbreaking concepts such as personalized hair treatments, scalp care, and high-performance formulas tailored to individual needs.
With a commitment to innovation and excellence, the brand continues to revolutionize haircare, combining cutting-edge research with luxurious beauty rituals.
Over the years, Kerastase has redefined professional haircare by launching category-defining products, including the first care shampoo, the first scalp treatment, and the first professional hair serum. This dedication to excellence has made Kérastase a favorite among hairstylists, salons, and consumers worldwide.
Kerastase’s Best-Selling Products of 2025
As 2025 unfolds, Kérastase remains at the forefront of haircare innovation. The brand’s latest offerings address hair concerns such as damage repair, hydration, and scalp health, ensuring luxurious, salon-quality results at home. Here are some of the standout bestsellers of 2025:
1. Kerastase Premiere Collection
One of the brand’s most revolutionary product lines, the Premiere Collection, is designed to repair extreme hair damage. This range combines advanced calcium-removal technology with bond-building ingredients to reverse years of accumulated damage. The key products include:
- Bain Decalcifiant Reparateur (Repairing Shampoo): Detoxifies hair by removing calcium buildup while strengthening strands from within.
- Fondant Fluidite Reparateur (Repairing Conditioner): Hydrates, smooths, and restores elasticity, making hair soft and manageable.
- Concentre Decalcifiant Ultra-Reparateur (Intensive Repair Treatment): A powerful professional treatment that restores up to 99% of hair’s original strength.
2. Kerastase Nutritive 8H Magic Night Serum
A transformative overnight treatment, this lightweight serum deeply nourishes dry and weakened hair while you sleep. Infused with iris root extract and a blend of essential vitamins, it works to restore moisture, leaving hair silky and hydrated by morning.
3. Kerastase Chroma Absolu Soin Acide Chroma Gloss
A must-have for color-treated hair, this high-shine treatment enhances color vibrancy, seals the hair cuticle, and protects against fading. Its acidic formula smooths and strengthens strands, making it a favorite for those looking to prolong their salon-fresh color.
4. Kerastase Genesis Anti-Hair Fall Serum
Formulated for individuals experiencing hair thinning or excessive shedding, this fortifying serum strengthens the scalp and reduces hair fall due to breakage. Enriched with Edelweiss native cells and ginger root extract, it promotes thicker, healthier-looking hair.
5. Kerastase Blond Absolu Bain Ultra-Violet Shampoo
Perfect for blonde, silver, or highlighted hair, this purple shampoo neutralizes brassiness and unwanted yellow tones while deeply hydrating strands. Its ultraviolet pigments and hyaluronic acid ensure luminous, vibrant blonde shades.
6. Kerastase Densifique Bain Densité Shampoo
This shampoo is formulated to promote thicker, fuller, and stronger hair. It effectively removes dead cells and product buildup, allowing the scalp and follicles to absorb beneficial ingredients like hyaluronic acid, peptides, ceramides, and citric acid. Users have reported significant improvements in hair thickness, reduced shedding, and even regrowth in areas with thinning hair.
7. Kerastase Genesis Bain Hydra-Fortifiant Shampoo
Designed for normal to oily hair, this strengthening cleanser minimizes hair breakage and hair loss. Enriched with ingredients like ginger root and Aquaxyl, it gently cleanses the scalp while reinforcing the hair fiber, reducing the risk of hair fall due to breakage
8. Kerastase Chroma Absolu Bain Chroma Respect Shampoo
Ideal for damaged, color-treated hair, this sulfate-free shampoo regenerates elasticity and preserves color vibrancy. Its nourishing formula ensures that hair remains soft, smooth, and radiant, making it a favorite among individuals seeking to maintain their hair color while addressing damage.
9. Kerastase Genesis Homme Bain de Masse Epaississant Shampoo
Tailored specifically for men with weak hair, this shampoo adds volume and texture. Its unique formulation strengthens the hair fiber, providing a thicker and fuller appearance, which is particularly beneficial for men experiencing hair thinning.
10. Kerastase Resistance Ciment Thermique Blow Dry Primer
A heat-protective blow-dry primer for damaged hair, this product strengthens and fortifies the hair, smoothing away cracks and split ends. It serves as an excellent leave-in treatment, protecting the hair from heat styling tools up to 450 degrees, and is renowned for its ability to reduce breakage and enhance shine.
- Kerastase's enduring success can be attributed to its unwavering commitment to innovation, quality, and personalized care. By continually evolving its product offerings and embracing scientific advancements, the brand ensures that it meets the diverse needs of its clientele.
As the haircare industry progresses, Kerastase remains at the forefront, dedicated to delivering exceptional products that empower individuals to achieve their desired hair health and beauty goals.
- Kerastase continues to lead the luxury haircare industry by combining advanced science with sophisticated beauty rituals. In 2025, the brand focuses on sustainability, eco-conscious packaging, and cleaner formulations while maintaining the same high-performance results. By staying true to its heritage of innovation, Kérastase ensures that consumers receive professional-quality care at home.
As the demand for personalized hair solutions grows, Kérastase remains dedicated to empowering individuals with transformative products that enhance hair health, strength, and beauty.
Whether you seek nourishment, repair, or scalp revitalization, Kerastase has a solution tailored to your hair’s unique needs
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