Concrete Hold Matte Pomade Reuzel 113gr

The Reuzel Concrete Hold Matte Pomade 113gr is a high-performance styling pomade designed for maximum control and a true matte finish. It delivers strong, reliable hold while allowing you to rework and reshape your hairstyle throughout the day, without stiffness or shine.

Developed by the barbers behind the Reuzel barbershop legacy , Concrete Pomade reflects modern barbering needs: strong hold, flexibility, and a natural-looking finish. It is ideal for textured crops, messy styles, quiffs, and modern cuts that require definition without shine.

Unlike traditional grease pomades, Concrete is water-based, offering a clean matte result and easy washout. The formula provides serious grip while keeping the hair workable, making it easy to adjust volume or texture during the day. For a deeper understanding of how water-based pomades differ from grease formulas, the Grease vs Water-Based Pomades – The Reuzel Philosophy explains how each base affects hold, finish, and flexibility.

The 113gr jar offers excellent value for daily styling, making it suitable for both professional barbers and home use. It performs especially well on thick or stubborn hair, where control and a matte appearance are essential.

How to Use:

Start with a small amount of pomade and rub it thoroughly between your palms. This activates the formula and ensures even distribution through the hair.

Apply to dry hair for maximum texture and a true matte finish, or to slightly damp hair for a more controlled shape with smoother definition. Work from the roots outward to build volume and structure.

Use your fingers to create separation and a natural, textured look, or a comb if you want cleaner lines and more controlled styling.

Thanks to its flexible, water-based formula, the style can be reworked throughout the day by lightly reshaping the hair without adding more product.

To remove, simply wash with regular shampoo.