Moroccanoil | Argan Oil

Argan oil is among the most precious natural ingredients that nature has gifted to beauty care. Derived from the tree Argania spinosa of Morocco, it is known for its nourishing, cosmetic, and therapeutic properties. This oil has been used for centuries by women in the region, for both skin and hair care, becoming a staple of daily ritual.

Moroccanoil harnessed this unique raw material to craft an entire line of hair and body care products that revolutionized both professional salons and home routines. The combination of pure argan oil with modern technology gave the brand global prestige and millions of devoted users worldwide.

The extraction process is extremely demanding. To produce just one liter of pure argan oil takes about 100 kg of dried fruit—the yield of 6 to 8 trees—and up to 10 hours of manual labor. Every stage is handled with care by women’s cooperatives in Morocco, preserving the traditional technique passed down through generations.

Since 1999, the argan tree acreage has been under UNESCO protection, recognizing its importance to ecology and local economy. Thus, every drop of Moroccanoil carries a story of respect for nature, for Moroccan women, and for tradition.

The Moroccanoil Treatment was the brand’s first product, and it quickly became a symbol of luxury and effectiveness. Its silky texture, rapid absorption, and subtle fragrance transformed how we perceive hair care. From that point forward a whole movement of argan-oil–based care was born, and it remains a reference in the beauty industry.

Today, Moroccanoil offers a full spectrum of shampoos, masks, treatments, and styling products that treat hair deeply, restoring shine, elasticity, and vitality. The brand’s signature turquoise hue represents purity, freshness, and Mediterranean elegance.

✔️ Moroccanoil Argan Oil is not merely a cosmetic—it’s a philosophy of beauty that honors tradition and delivers scientifically validated results. Whether used on hair or skin, it promises a luxurious, natural care experience.

Argan oil is a rare gift from nature, with such a rich composition that it becomes irreplaceable for skin and hair care. Its high content of vitamin E, fatty acids, and antioxidants make it a powerful ally in reconstruction and hydration, offering healthy and youthful appearance.

Its composition includes key compounds: vitamin F (omega-6), which deeply hydrates the scalp and reconstructs hair structure; vitamin A, which increases skin elasticity, boosts collagen and helps prevent UV aging; phenols, which deliver anti-inflammatory and antibacterial effects; and phytosterols and triterpenes, which aid natural cellular regeneration.

Another valuable component is squalane, known for its softening properties, helping the skin remain elastic and smooth. These natural compounds act synergistically to hydrate, protect, and nourish deeply—without greasiness. The result: a balanced, velvety texture for both hair and skin.

Moroccanoil exclusively uses 100% pure, organically certified argan oil, free from parabens, sulfates, or harsh silicones. Every product carries the mark of quality, ensuring the natural structure of the oil remains intact and fully effective.

✔️ Thanks to vitamin E, argan oil is considered one of the strongest natural antioxidants. It protects hair and skin from free radicals, preventing damage and aging. Its essential fatty acids (~80%) reduce inflammation, restore elasticity, and reinforce resilience.

The oil has a light, non-greasy texture and a delicate scent reminiscent of freshly ground nuts. It is absorbed instantly, without weighing down hair or skin, leaving a feeling of natural freshness. It is ideal for all hair types, even the thinnest or most sensitive, providing deep hydration with no trace of greasiness.

According to independent dermatological studies, argan oil contains about 70 mg of vitamin E per 100 g—more than double that of olive oil. This concentration gives it its famed anti-aging properties, helping prevent wrinkles and restoring the skin’s natural barrier.

Moroccanoil incorporates all these benefits into its premium formulas, ensuring each product becomes a complete beauty treatment. From shampoos to treatment oils, each drop contributes to stronger, healthier, more radiant hair—with the guarantee of natural luxury that only argan oil can deliver.

Argan oil is a true treasure for hair, delivering deep hydration, elasticity, and soft radiance. Women of Morocco have used it for centuries to shield hair from sun and desert dust—this tradition lives on in Moroccanoil products.

The oil penetrates deeply within the hair fiber, replenishing natural oils and restoring lost moisture. Its effect extends beyond external shine—it works therapeutically, strengthening hair from the inside out. This results in hair that is more resilient, soft, and naturally flowing.

One of its greatest benefits is protection against heat and UV damage. The antioxidant properties of vitamin E form a natural shield around the hair, guarding it from blow dryers, straighteners, and sun exposure. It helps prevent breakage and split ends, leaving hair sleek and frizz-free.

✔️ The Moroccanoil Treatment remains a staple among stylists worldwide. Use it on damp or dry hair to enhance shine, reduce tangles, and elevate healthy texture—suitable for all hair types, from fine to curly.

Pro application tips:

• Deep Mask: Warm 1–2 pumps of oil, apply from roots to tips, wrap with a warm towel for 20 minutes. Finish with shampoo or rinse only the ends.
• Edge Treatment: Apply a few drops to dry or towel-damp ends to reduce splitting and fortify them.
• Anti-Frizz Use: Apply before or after drying to tame flyaways and boost elasticity.
• Pre-Color Prep: Use 2–5 pumps before color processing to improve absorption and reduce scalp sensitivity.

Moroccanoil merges ancient Moroccan wisdom with modern cosmetic science. Each argan-based product acts as a renewal therapy that restores hair's natural balance—even after technical services or styling stress.

The result: vibrant, easily styled hair that radiates health—and all without heavy residue, only the natural glow that Moroccanoil argan oil is known for.

Argan oil isn’t just for hair; it’s a treasured ally for skin and body care. Moroccan women have long applied it to keep their skin smooth, hydrated, and youthful even under harsh conditions.

Moroccanoil has transformed this legacy into products offering anti-aging protection, relief from irritation, and deep hydration. Argan oil reinforces the skin’s natural defense, restoring moisture and balancing pH.

Rich in vitamin E and polyphenols, the oil helps diminish fine lines, while offering elasticity and glow. Its soothing properties make it ideal for dry or sensitive skin, as well as conditions involving blemishes, scars, or irritation.

Apply a few drops to a cleansed face using gentle massage motions, morning and night. For body use, apply shortly after showering while skin is still slightly damp to lock in moisture.

✔️ Pro tip: mix a few drops of Moroccanoil Pure Argan Oil into your day cream or body lotion for an extra protection and radiant effect. For a spa-like experience, blend with essential oils like lavender or rose and enjoy a natural massage.

The oil also works wonders on hands and nails—hydrating deeply and improving resilience. Just a few drops can restore elasticity and reduce breakage.

Moroccanoil is recommended post-sun or in harsh climates to counter dryness. Thanks to its absorption and clean profile, it leaves skin soft, radiant, and refreshed—without greasiness.

✅ The outcome is skin that breathes, glows, and looks younger each day. With each use, Moroccanoil Argan Oil turns care into a luxurious, natural ritual.

The Moroccanoil brand is now a benchmark in professional hair care. Each product carries high concentration of pure argan oil, combining natural extracts with advanced technology to deliver visible results from day one.

Favorites among professionals include:

• Clarifying Shampoo: removes residue and revitalizes the scalp for clean, lightweight hair.
• Extra Volume Shampoo & Conditioner: perfect for fine hair, adding body and movement without heaviness.
• Hydrating Shampoo & Conditioner: deeply moisturize and restore shine to hair worn by stress or treatment.
• Frizz Control: delivers immediate frizz management and humidity protection.
• Glimmer Shine Spray: the finishing touch for radiant styles.

Moroccanoil’s philosophy revolves around restoring the natural balance of hair. Their formulas omit parabens, sulfates, and heavy silicones—safe even for color-treated hair. Their products enhance natural shape, shine, and strength without burdening hair.

✨ With solutions for every need—from frizz control to deep hydration—Moroccanoil offers performance beyond expectations. Its consistent quality and distinctive scent have earned it admiration from stylists and clients in over 70 countries.

From the Treatment Oil to masks and styling creams, each product is a luxurious care experience rooted in argan oil’s natural power, with no compromise in quality.

✔️ Trust Moroccanoil for hair that is full of life, energy, and enduring natural shine.

Curly and wavy hair demand special care. The Moroccanoil Curl line is tailored to enhance natural texture, provide elasticity, and manage frizz without altering shape.

Products like Curl Defining Cream and Intense Curl Cream deliver deep hydration, “shape memory,” and frizz control. Enriched with proteins and argan oil, they nurture, calm, and soften hair.

For longer-lasting styling, Curl Control Mousse offers lightweight hold and natural finish without stiffness. Its formula locks in moisture and delivers volume and flexibility even in tight curls.

✔️ Tip: apply a small amount to towel-dried hair and scrunch the curls. Allow to air-dry or use a diffuser for enhanced bounce.

Moroccanoil understands that every curl is unique. Their formulas protect hair from heat and static, delivering a natural, luminous, controlled look that lasts all day.

✅ With Moroccanoil Curl, you can love your curls again—they’ll stay soft, radiant, and resilient regardless of climate or season.

Moroccanoil Treatment is the product that sparked a global phenomenon. It’s a multi-purpose formula that transforms hair—boosting texture, shine, and health from the first application.

With a formulation enriched with pure argan oil, vitamins, and antioxidants, it absorbs swiftly with no greasy residue. Use it pre-styling, as a treatment, or afterward for added shine and softness.

There’s also Moroccanoil Treatment Light for fine or light-colored hair, delivering the same benefits with an even lighter feel. Both versions impart silky texture, healthy appearance, and distinctive softness.

✔️ Pro tip: before coloring, apply 2–5 pumps on dry hair to enhance color uptake and reduce scalp irritation.

Use it post-drying in small amounts to tame ends and eliminate frizz. It works as an “express therapy” for all hair types—providing elasticity and instant revitalization.

✅ Moroccanoil Treatment isn’t just a product—it’s an experience. Its scent, texture, and performance have made it an indispensable staple in hair care.

The story of Moroccanoil began with a personal experience. Founder Carmen Tal discovered argan oil in Morocco after a hair technique failed. The dramatic transformation she witnessed when she used the natural oil became the inspiration to build a brand around this miraculous ingredient.

From that moment forward, Moroccanoil became synonymous with luxury and effectiveness. Today, its products are available in over 70 countries, beloved by professional stylists, celebrities, and beauty enthusiasts seeking high performance.

The brand’s philosophy is simple yet profound: every person deserves confidence through natural means. The power of argan oil sits at the heart of a holistic approach that honors nature and the environment, with ingredients sourced sustainably and socially responsible production.

Moroccanoil’s reach now goes beyond hair. The company is gradually expanding into body care, introducing lines infused with the same authentic argan oil that deliver softness, elasticity, and regeneration to skin. From shampoos and masks to body oils and lotions, the experience stays consistent: luxurious, pure, and sensual.

✔️ The signature turquoise color of Moroccanoil has become a global symbol of renewal and vitality—representing water, light, and rejuvenation, just as argan oil does for hair and skin.

Success is also rooted in innovation. Moroccanoil continually invests in research, merging tradition with science to evolve its formulas and stay at the forefront of the beauty industry. From the first drop to the final act, every product is designed to deliver professional-grade results at home.

Moroccanoil is more than a brand—it’s a global community of beauty that believes in authenticity, simplicity, and the natural glow within. In every bottle lies a promise: hair and skin can shine again, like the desert after the rain.

✅ Today, Moroccanoil stands as a benchmark of quality and trust. And at HairMaker.Gr, we continue to draw inspiration from its philosophy—offering our customers products that don’t just promise beauty, but prove it every time.

Giannis – Owner of HairMania Greece & Founder of HairMaker.Gr

Professional hairstylist with 25 years of experience in men’s and women’s grooming. Owner of HairMania Greece and founder of HairMaker.Gr.

Together with the HairMaker.Gr team, we publish articles based on real salon tests, customer feedback, and our daily experience.

Questions about hair or styling? Drop us a line at info@hairmaker.gr.

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