Semi Permanent Hair Colour Poppy Red La Riche Directions 100ml
OfSt-13505
Out of Stock €7.50
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Mind-blowing mixable colours 100% vegan and cruelty-free.
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"Bright, bold, and unforgettable.
Poppy Red brings energy to every strand."
POPPY RED SEMI-PERMANENT COLOUR | 100ML
Express Your Style with Poppy Red
The La Riche Directions Poppy Red Semi-Permanent Hair Colour 100ml is perfect for anyone who wants a lively, vibrant red without the commitment of permanent dye.
Its conditioning, ammonia-free formula nourishes hair while delivering a bold Poppy Red shade. Best applied to pre-lightened or blonde hair for maximum intensity.
🔥 Turn your hair into a statement of vibrant red energy.
Key Benefits & Features
✔️ Bold Poppy Red Pigment
Delivers a bright, lively red with full saturation, especially on pre-lightened hair.
✔️ Conditioning Formula
Keeps hair soft, smooth, and shiny while providing intense colour.
✔️ Ammonia & Peroxide Free
Gentle semi-permanent formula ideal for frequent color experimentation.
Professional Application Guide
1. Prep: Apply on clean, dry or towel-dried hair.
2. Lighten: Pre-lighten hair for maximum vibrancy.
3. Section: Divide hair evenly.
4. Apply: Spread color evenly with brush or hands (use gloves).
5. Develop: Leave for 15–30 minutes.
6. Rinse: Rinse thoroughly with lukewarm water (no shampoo).
💡 Pro Tip: Mix with other shades to create custom red or pastel tones.
Explore the Creative Colour Range
👉 View all Directions Shades
👉 Discover more Professional Hair Colours
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 51, HC Yellow No.4, Basic Violet 16, Basic Yellow 40.
General Safety Warnings:
Allergy Alert Test:
- Always perform an allergy test 48 hours before every use, even if you’ve used the product before.
- Do not use the product if you experience irritation, redness, or a rash during the test.
Avoid Contact with Eyes:
- Do not apply to eyelashes or eyebrows. Rinse immediately if the product comes into contact with eyes. Seek medical advice if irritation persists.
Do Not Use If:
- You have a sensitive, irritated, or damaged scalp.
- You have experienced allergic reactions to hair dye in the past.
Not for Use on Children:
- Keep out of reach of children. Hair dye is not recommended for individuals under 16 years of age.
Before Use:
Follow Instructions Carefully:
- Use only as directed in the instruction leaflet.
- Wear the provided gloves to protect your hands during application.
Hair Compatibility:
- Do not use on previously bleached, relaxed, or chemically treated hair without consulting a professional.
Patch Test Reminder:
- Always mix a small amount of product and apply it to the skin to test for allergic reactions.
During Application:
Ventilation:
- Use in a well-ventilated area to avoid inhaling fumes.
Avoid Staining:
- Protect your clothing and surrounding surfaces from staining.
Application Time:
- Do not exceed the recommended processing time.
After Use:
Rinse Thoroughly:
- Rinse hair thoroughly until water runs clear to avoid staining skin and clothing.
Dispose Safely:
- Do not reuse leftover product. Dispose of any unused mixture safely.
Health Risks:
Contains Certain Ingredients:
- May contain ammonia, hydrogen peroxide, or p-phenylenediamine (PPD), which can cause irritation or allergic reactions.
Seek Medical Attention:
- If irritation or adverse reactions occur, stop use immediately and consult a doctor.
These precautions are crucial for ensuring the safety of the user and preventing damage or health risks. Always encourage customers to read and follow the instructions carefully!
✔️ Shipping Across Greece
Products can be shipped anywhere within the Greek Territory.
- Products are shipped to the address indicated in your Order Form via the courier of your choice: ACS – Speedex – ELTA Courier.
Shipping cost: €2.60
Cash on delivery: €2.00 (where applicable). - For orders over €49.00, shipping is completely free up to 2kg (no shipping charges apply).
For each additional kilogram, the charge is €1.00.
Free shipping over €49.00 does not apply to DHL shipments. - The above charges apply to shipments throughout Greece, including islands, remote or inaccessible areas, with no hidden fees.
All prices include 24% VAT.
Read more here .
✔️ Store Pickup
Now your online order is even easier and faster! Receive and pay for your order directly from our store.
- Store pickup requires a prior telephone or online order. For your convenience, please have the product codes ready (listed next to each product photo).
- Once you complete your order, your products will be reserved and preparation will begin. You will receive a confirmation Email as soon as your order is ready for pickup.
- Please do not visit the store before receiving the Email confirmation that your order is ready.
You can collect your order during our business hours at:
81 Kyprou Avenue, Argyroupoli, 16451, Greece
Tel. +30 210 9901100
81 Kyprou Avenue, Argyroupoli, 16451, Greece
Tel. +30 210 9901100
Opening Hours
- Monday: 9:30 – 17:00
- Tuesday: 9:30 – 17:30
- Wednesday: 9:30 – 17:00
- Thursday: 9:30 – 17:30
- Friday: 9:30 – 17:30
- Saturday: 9:30 – 17:00
Thank you for choosing us.
✔️ Payment Methods
You can choose your preferred payment method from the following options:
- Credit / Debit Card (Visa, Mastercard)
- Cash on Delivery
- PayPal Payment
- Bank Transfer
- Snappi
- TBI Payment
✔️ Bank Account Details
Account Holder: Gkotsopoulos I & Valari P. O.E.
Piraeus Bank:
GR6401720190005019072910053
GR6401720190005019072910053
Eurobank:
GR3102602830000610200560053
GR3102602830000610200560053
Alpha Bank:
GR3801402370237002002000285
GR3801402370237002002000285
( read more here )
Frequently Asked Questions
Yes—use gentle, sulfate‑free shampoo and moisturizing products to maintain color and hair health. Color‑protecting masks and leave‑ins also help preserve your result.
On average, semi‑permanent dyes last between 6 and 12 washes, or about 3–6 weeks depending on hair porosity, shampoo frequency, and products used.
Semi‑permanent dyes offer subtle tone and warmth but are less effective for full gray coverage and fade faster than permanent or demi‑permanent options.
Both methods work: wet hair produces softer color, while dry hair gives more intensity. Follow product instructions to get your desired result.
It’s best to wait at least 2 weeks before bleaching after a semi‑permanent dye. Always check product guidelines to avoid uneven lift or hair damage.
Yes, semi-permanent dye fades gradually with each wash. Bold colors may bleed more in the first few washes—especially if you use sulfate shampoos or hot water. To extend the color, use color-safe products and wash with cool water.
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