Semi Permanent Hair Colour Rose Red La Riche Directions 100ml

La Riche Directions Hair Colour is just the shade for those who love their strong hair colour.

From bold and creative to dark and edgy, all of our mind-blowing mixable colours are 100% vegan and cruelty-free with no ammonia, peroxide or PPD.

Will leave a lasting-impression on anyone who sees it, wears it and can’t live without it.

For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

Each tub contains 100ml semi-permanent hair colour 100% vegan friendly and cruelty-free

All Directions colours are inter-mixable to create a new shade.

Using La Riche Directions Rose Red involves a few key steps to achieve the best results. Here’s a detailed guide on how to use it:

Preparation:

Bleach Your Hair (if necessary): For the most vivid color, it's recommended that you apply the dye to bleached hair, especially if you want to achieve the specific shade shown in the product swatches (which are based on level 10 blonde hair).

Test for Allergies:

Before applying the dye, do a patch test to ensure you don’t have any allergic reactions to the product.

Gather Your Supplies:

You will need gloves, an applicator brush, clips for sectioning your hair, a comb, and an old towel or cape to protect your clothing.

Application:

• Wash Your Hair: Start with clean, dry hair. Avoid conditioning before dyeing as it can prevent the color from fully saturating your hair.
• Section Your Hair: Divide your hair into sections to make the application process easier and more even.
• Apply the Dye: Using the applicator brush, apply the dye evenly to each section. Make sure all your hair is thoroughly coated.
• Timing: Leave the dye in your hair for 15-30 minutes, depending on how intense you want the color to be.

Post-Application:

Rinse Your Hair: Rinse your hair with cold water until the water runs clear. Avoid using hot water as it can cause the color to fade faster.

Condition Your Hair: Use a good conditioner to nourish your hair after dyeing. La Riche Directions hair colors contain a conditioning formula, but an extra bit of conditioning can help maintain hair health.

Maintenance:

Wash Less Frequently: To preserve the color, wash your hair less frequently and use sulfate-free shampoo when you do.

Touch-Ups: Since this is a semi-permanent dye, it will fade over time. You may need to reapply the dye every few weeks, depending on your hair growth and how often you wash your hair.

Mixing Colors:

Custom Shades: All Directions colours are inter-mixable, allowing you to create custom shades. Experiment with mixing different colors to achieve a unique look.

Remember, La Riche Directions Hair Colour is vegan friendly and cruelty-free, aligning with ethical consumer practices.

Enjoy your new vibrant, silky hair!

Product warnings

• Do NOT dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces & materials - use with care.
• Directions doesn’t have a specific longevity on the hair.

Do not mix Directions with Peroxide.

To achieve lighter shades than your current colour we recommend to seek professional advice.

Shades may vary at manufacturer’s discretion.

See All La Riche Directions Availalble Colors.