Concrete Hold Matte Pomade Reuzel 340gr

Reuzel Concrete Hold Matte Pomade is a professional-grade styling pomade that performs like a wax, delivering strong, reliable hold with a clean matte finish. Designed for modern, textured hairstyles, it allows you to rework your style throughout the day without stiffness or residue.

Developed by the barbers behind the Reuzel barbershop legacy , Concrete Hold Matte Pomade is built for precision, control, and durability. It provides structure and definition without weighing the hair down, making it especially effective for fine to medium hair textures.

The formula is non-sticky and flake-free, offering a dry, natural look that stays flexible. Ideal for messy crops, textured quiffs, modern pompadours, and controlled matte styles, it delivers professional results without shine.

Finished with a subtle vanilla cola fragrance, it adds a refined barbershop touch without overpowering the senses.

How to Use:

Scoop out a small amount (one to two knuckles) of Concrete Hold Matte Pomade and emulsify it thoroughly between your palms until evenly warmed.

Apply to dry hair for maximum texture and hold, or to towel-dried hair for slightly more flexibility. Start at the crown and work forward, distributing the product from roots to ends for even control.

Shape the hair using your fingers for a relaxed, textured look or a comb for cleaner, more structured styles. If needed, apply a small additional amount to dry areas for extra definition.

Pro Tip: For firm but natural-looking hold, blow-dry the hair first (optionally with Clay Spray) and apply Concrete once the hair is fully dry.