The Foundation of Hair Recovery Starts in the Shower

Color treatments, chemical processing, heat styling, environmental stress—modern hair faces more damage sources than ever before. The Moroccanoil Moisture Repair Shampoo is specifically formulated for hair that has been weakened or damaged by these stressors, offering a fortifying cleanse that doesn't just remove dirt and oil but actively works to rebuild and restore with every wash.

This concentrated, moisture-balancing formula is infused with antioxidant-rich argan oil, reconstructive keratin proteins, and essential fatty acids that penetrate deep into the hair cortex. Rather than coating the surface like ordinary shampoos, these active ingredients absorb into each strand to help moisturize the hair shaft from within and increase elasticity—the key to hair that bends without breaking.

The gentle, sulfate-free formula cleanses without stripping—critical for damaged or color-treated hair that can't afford to lose more moisture. Free of sulfates, phosphates, and parabens, this shampoo won't dry out your hair or fade your color. Instead, it leaves hair more manageable, healthier-looking, and visibly restored.

True hair repair begins with the right foundation. While treatments and masks provide intensive care, your daily shampoo sets the stage for how well those products can work. The Moisture Repair Shampoo ensures that every wash is a step toward healthier hair, not a setback—turning your daily routine into an active repair regimen.

What It Is: Fortifying Cleanse for Damaged Hair

The Moroccanoil Moisture Repair Shampoo is a repair-focused, moisture-balancing shampoo designed specifically for hair damaged by color, chemical processing, or heat styling. Unlike everyday shampoos that simply cleanse, this fortifying formula actively works to restore hair's health with each use—combining the cleansing function with genuine therapeutic benefits.

The highly concentrated formula features Moroccanoil's signature argan oil as its foundation—rich in tocopherols (Vitamin E), essential fatty acids, and antioxidants. This precious oil doesn't just sit on the hair surface; it penetrates deep into the cortex to nourish from within. Combined with reconstructive keratin proteins that rebuild damaged or porous strands, the formula addresses hair damage at its source.

The shampoo is enriched with a botanical complex of lavender, rosemary, chamomile, and jojoba extracts—each selected for their nourishing properties on dry, damaged strands. Silk amino acids draw moisture deep into the hair's cuticle, while panthenol (Pro-Vitamin B5) adds strength and shine. The result is a comprehensive repair system in shampoo form.

The formula is completely free of sulfates (SLS and SLES), phosphates, and parabens—making it safe for color-treated hair and gentle enough for daily use. It won't strip color or dry out already-compromised strands. The concentrated nature means a little goes a long way; add water to activate a rich, luxurious lather from even a small amount of product.

Benefits: Repair That Starts With Every Wash

Damaged hair needs more than just cleansing—it needs active repair. This shampoo delivers both, transforming your daily wash from a maintenance step into a genuine treatment. Clinical testing shows measurable improvements in hair condition with regular use.

The shampoo is suitable for all hair types and textures—fine, medium, and thick; straight, wavy, curly, and coily. Whether your damage comes from bleaching, perms, relaxers, heat styling, or environmental exposure, this formula addresses the underlying issue: depleted proteins and lost moisture.

Regular use creates cumulative benefits. While you'll notice softer, more manageable hair from the first wash, the keratin and protein complex continues to rebuild hair structure over time. The longer you use it, the stronger and healthier your hair becomes—turning ongoing maintenance into progressive restoration.

How to Use: Maximize Your Repair Routine

This highly concentrated formula is designed to deliver professional-level results at home. The key is proper technique—particularly adding water to activate the rich lather that distributes the active ingredients evenly through your hair. Follow these steps for optimal repair benefits.

For best results, use as part of a complete repair regimen with the Moroccanoil Moisture Repair Conditioner. The shampoo prepares and begins the repair process; the conditioner seals and completes it.

Usage frequency: Safe for daily use, though most damaged hair benefits from washing 2-3 times per week to allow natural oils to contribute to repair. Adjust based on your scalp's needs and styling routine. The sulfate-free formula won't cause dryness even with frequent use.

Key Ingredients: The Science of Hair Repair

The Moisture Repair Shampoo combines Moroccanoil's signature argan oil with a powerful complex of proteins, botanical extracts, and moisture-binding ingredients. Each component plays a specific role in the repair process, working together to rebuild damaged hair from the inside out.

Botanical Complex & Supporting Ingredients

Formulated WITHOUT: Sulfates (SLS/SLES), Parabens, Phosphates. The formula comes in recyclable packaging as part of Moroccanoil's commitment to sustainability. Available in multiple sizes: Travel (2.4 fl oz), Full (8.5 fl oz), Half-Liter (16.9 fl oz), and Liter (33.8 fl oz).