Elasticity and Incomparable Vitality for Every Hair Type

Moroccanoil Hydrating Shampoo is a gentle, moisture-balancing formula designed to infuse dehydrated hair with much-needed hydration while gently cleansing. This sulfate-free shampoo delivers the perfect balance of cleansing power and nourishment, ensuring your hair is thoroughly cleaned without being stripped of its natural oils. The result is hair that feels soft, looks radiant, and maintains its natural moisture balance from the first wash.

What sets this shampoo apart is its unique combination of antioxidant-rich argan oil, vitamins A and E, and a proprietary blend of five moisturizing sea algae extracts. This marine-botanical complex works synergistically to protect hair cuticles from dryness, combat free radicals, and slow the visible effects of hair aging. The highly concentrated formula activates into a rich, luxurious lather with just a few drops of water, making it both effective and economical.

Designed for all hair types—from fine to thick, straight to coily—this versatile shampoo addresses the universal need for hydration without discrimination. Whether your hair is naturally dry, chemically treated, or simply stressed by daily styling, this formula restores moisture levels while protecting color-treated hair. The phosphate-free and paraben-free formula meets the highest clean beauty standards.

Gentle enough for daily use, Moroccanoil Hydrating Shampoo becomes the foundation of a complete moisture-care routine. Your hair emerges from every wash healthier-looking, with increased manageability, smoothness, and shine. The signature Moroccanoil fragrance transforms your shower into a spa-like experience.

What It Is: Sulfate-Free Cleansing That Hydrates

Moroccanoil Hydrating Shampoo is a sulfate-free, phosphate-free, and paraben-free cleansing formula that represents the evolution of gentle yet effective hair care. Unlike traditional shampoos that rely on harsh sulfates to create lather, this formula uses gentle amino acid-based surfactants (Sodium Lauroyl Sarcosinate) combined with mild amphoteric cleansers for a luxurious, creamy lather that cleans without stripping.

Available in multiple sizes—from travel-friendly 70ml to professional 1-liter bottles—this shampoo adapts to your lifestyle and needs. The highly concentrated formula means a small amount goes a long way; simply add water to activate the rich lather. The elegant Moroccanoil packaging with its signature teal accents makes it a beautiful addition to any bathroom.

The formula is color-safe, making it perfect for those who invest in professional coloring services. Traditional sulfate shampoos can strip color molecules from hair, leading to premature fading. This sulfate-free alternative cleanses effectively while helping to preserve your color investment, extending the time between salon visits.

Free of sulfates SLS and SLES, parabens, formaldehydes, mineral oil, and other harsh chemicals, this clean beauty formula is also cruelty-free and comes in recyclable packaging. The signature Moroccanoil fragrance—a blend of spicy amber and sweet floral notes—transforms every shower into an indulgent sensory experience.

Benefits: Complete Moisture Care from the First Step

True hair hydration starts at the cleansing stage—a principle that guides the formulation of Moroccanoil Hydrating Shampoo. While many shampoos clean but strip, this formula cleanses while conditioning, laying the foundation for lasting moisture that survives styling and environmental stress.

The red algae complex deserves special attention. Palmaria Palmata and other marine extracts act as natural moisturizers, protecting the hair cuticle from dryness while renewing and repairing damage. These ocean-derived ingredients help maintain hair's natural moisture balance—not just adding hydration, but helping hair retain it throughout the day.

For those concerned about hair elasticity, the combination of Vitamin E antioxidants and essential fatty acids from argan oil helps restore flexibility to brittle strands. Hair that bends without breaking is hair that styles better, holds shape longer, and resists damage from daily wear.

The shine-enhancing benefit is immediate and visible. By smoothing the cuticle layer and providing light-reflecting conditioning agents, this shampoo leaves hair with a healthy luminosity that signals true hydration—not artificial coating but genuine hair health from within.

How to Use: Maximizing Your Hydration Routine

Moroccanoil Hydrating Shampoo is formulated as a highly concentrated product, meaning a small amount delivers impressive results. The key to getting the most from this shampoo lies in proper activation—adding water progressively builds that rich, luxurious lather characteristic of the Moroccanoil experience.

This gentle formula is designed for daily use, making it ideal for those who wash their hair frequently. Unlike harsh shampoos that should be used sparingly, this sulfate-free option can be part of your everyday routine without fear of over-cleansing or drying out your hair.

For best results, follow with Moroccanoil Hydrating Conditioner. This duo is formulated to work together—the shampoo prepares the cuticle for optimal absorption, while the conditioner seals in moisture and provides additional detangling benefits.

The two-minute scalp massage isn't just relaxing—it stimulates blood circulation, promotes healthy hair growth, and ensures the active ingredients reach where they're needed most. Take this time to enjoy the signature Moroccanoil fragrance and transform your daily wash into a moment of self-care.

What It Contains: Marine-Botanical Science for Hair Health

Moroccanoil Hydrating Shampoo achieves its remarkable moisture-balancing effects through a sophisticated blend of botanical oils, marine extracts, and skin-identical moisturizers. Free of sulfates SLS and SLES, parabens, formaldehydes, mineral oil, and other harsh ingredients—this clean beauty formula delivers professional results with a gentle touch.

Supporting Active Ingredients

The genius of this formula lies in its multi-source approach to hydration. Rather than relying on a single moisturizing agent, it combines ocean-derived algae, desert-born argan oil, and laboratory-optimized humectants to address moisture needs from multiple angles. The result is comprehensive hydration that withstands daily styling, environmental stress, and time.