Semi Permanent Hair Colour Rubine La Riche Directions 100ml
    Semi Permanent Hair Colour Rubine La Riche Directions 100ml OfSt-13268 La Riche Directions Semi Permanent Hairdyes €7.50 prod...
    Semi Permanent Hair Colour Rubine La Riche Directions 100ml
    Semi Permanent Hair Colour Rubine La Riche Directions 100ml OfSt-13268 La Riche Directions Semi Permanent Hairdyes €7.50 prod...

    Semi Permanent Hair Colour Rubine La Riche Directions 100ml

    13268
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    €7.50
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    Mind-blowing mixable colours 100% vegan and cruelty-free. 

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    "Deep, seductive red.
    A rich Rubine shade that elevates every look."

    RUBINE SEMI-PERMANENT COLOUR | 100ML

    Elevate Your Look with Rich Rubine Red

    The La Riche Directions Rubine Semi-Permanent Hair Colour 100ml delivers a deep, luxurious red tone that adds intensity and elegance to your hair. Perfect for those who want a bold yet refined look, this shade offers rich pigment with a smooth, glossy finish.

    Its ammonia-free conditioning formula gently coats the hair with vibrant color while maintaining softness and shine. Best results are achieved on pre-lightened or blonde hair, while darker bases will produce subtle red hues.

    🔥 Go deeper. Choose a red that speaks luxury.

    Key Benefits & Features

    ✔️ Deep Rubine Pigment

    Rich, dark red tone with elegant intensity.

    ✔️ Conditioning Formula

    Leaves hair soft, smooth and shiny.

    ✔️ Ammonia & Peroxide Free

    Gentle formula suitable for frequent use.

    Professional Application Guide

    1. Prep: Apply on clean hair.
    2. Lighten: For best results, pre-lighten.
    3. Apply: Distribute evenly.
    4. Develop: Leave 15–30 minutes.
    5. Rinse: Rinse without shampoo.

    💡 Pro Tip: Mix with brighter reds for custom tones.

    Explore more Directions shades

    Weight
    100ml
    Made in
    England
    5034843001141

    Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Red 51, HC Yellow No.4, Basic Violet 2, HC Blue No.15.

    General Safety Warnings:

    1. Allergy Alert Test:

      • Always perform an allergy test 48 hours before every use, even if you’ve used the product before.
      • Do not use the product if you experience irritation, redness, or a rash during the test.
    2. Avoid Contact with Eyes:

      • Do not apply to eyelashes or eyebrows. Rinse immediately if the product comes into contact with eyes. Seek medical advice if irritation persists.
    3. Do Not Use If:

      • You have a sensitive, irritated, or damaged scalp.
      • You have experienced allergic reactions to hair dye in the past.
    4. Not for Use on Children:

      • Keep out of reach of children. Hair dye is not recommended for individuals under 16 years of age.

    Before Use:

    1. Follow Instructions Carefully:

      • Use only as directed in the instruction leaflet.
      • Wear the provided gloves to protect your hands during application.
    2. Hair Compatibility:

      • Do not use on previously bleached, relaxed, or chemically treated hair without consulting a professional.
    3. Patch Test Reminder:

      • Always mix a small amount of product and apply it to the skin to test for allergic reactions.

    During Application:

    1. Ventilation:

      • Use in a well-ventilated area to avoid inhaling fumes.
    2. Avoid Staining:

      • Protect your clothing and surrounding surfaces from staining.
    3. Application Time:

      • Do not exceed the recommended processing time.

    After Use:

    1. Rinse Thoroughly:

      • Rinse hair thoroughly until water runs clear to avoid staining skin and clothing.
    2. Dispose Safely:

      • Do not reuse leftover product. Dispose of any unused mixture safely.

    Health Risks:

    1. Contains Certain Ingredients:

      • May contain ammonia, hydrogen peroxide, or p-phenylenediamine (PPD), which can cause irritation or allergic reactions.
    2. Seek Medical Attention:

      • If irritation or adverse reactions occur, stop use immediately and consult a doctor.

    These precautions are crucial for ensuring the safety of the user and preventing damage or health risks. Always encourage customers to read and follow the instructions carefully!

    ✔️ Shipping Across Greece

    Products can be shipped anywhere within the Greek Territory.

    • Products are shipped to the address indicated in your Order Form via the courier of your choice: ACS – Speedex – ELTA Courier.
      Shipping cost: €2.60
      Cash on delivery: €2.00 (where applicable).
    • For orders over €49.00, shipping is completely free up to 2kg (no shipping charges apply).
      For each additional kilogram, the charge is €1.00.
      Free shipping over €49.00 does not apply to DHL shipments.
    • The above charges apply to shipments throughout Greece, including islands, remote or inaccessible areas, with no hidden fees.
      All prices include 24% VAT.

    Read more here .

    ✔️ Store Pickup

    Now your online order is even easier and faster! Receive and pay for your order directly from our store.

    • Store pickup requires a prior telephone or online order. For your convenience, please have the product codes ready (listed next to each product photo).
    • Once you complete your order, your products will be reserved and preparation will begin. You will receive a confirmation Email as soon as your order is ready for pickup.
    • Please do not visit the store before receiving the Email confirmation that your order is ready.
    You can collect your order during our business hours at:

    81 Kyprou Avenue, Argyroupoli, 16451, Greece
    Tel. +30 210 9901100
    Opening Hours
    • Monday: 9:30 – 17:00
    • Tuesday: 9:30 – 17:30
    • Wednesday: 9:30 – 17:00
    • Thursday: 9:30 – 17:30
    • Friday: 9:30 – 17:30
    • Saturday: 9:30 – 17:00

    Thank you for choosing us.

    ✔️ Payment Methods

    You can choose your preferred payment method from the following options:

    • Credit / Debit Card (Visa, Mastercard)
    • Cash on Delivery
    • PayPal Payment
    • Bank Transfer
    • Snappi
    • TBI Payment
    ✔️ Bank Account Details

    Account Holder: Gkotsopoulos I & Valari P. O.E.

    Piraeus Bank:
    GR6401720190005019072910053
    Eurobank:
    GR3102602830000610200560053
    Alpha Bank:
    GR3801402370237002002000285

    ( read more here )

    Frequently Asked Questions

    Yes—use gentle, sulfate‑free shampoo and moisturizing products to maintain color and hair health. Color‑protecting masks and leave‑ins also help preserve your result.

    On average, semi‑permanent dyes last between 6 and 12 washes, or about 3–6 weeks depending on hair porosity, shampoo frequency, and products used.

    Semi‑permanent dyes offer subtle tone and warmth but are less effective for full gray coverage and fade faster than permanent or demi‑permanent options.

    Both methods work: wet hair produces softer color, while dry hair gives more intensity. Follow product instructions to get your desired result.

    It’s best to wait at least 2 weeks before bleaching after a semi‑permanent dye. Always check product guidelines to avoid uneven lift or hair damage.

    Yes, semi-permanent dye fades gradually with each wash. Bold colors may bleed more in the first few washes—especially if you use sulfate shampoos or hot water. To extend the color, use color-safe products and wash with cool water.

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