Expertia Hair Dye 12.1 Very Light Ash Blonde Highlift by Farcom is the ultimate choice for those seeking a bright, cool ash blonde shade with high lift performance.
This 100ml professional-grade hair dye is formulated to provide excellent gray coverage while maintaining hair health. Enriched with conditioning agents, it ensures smooth, shiny, and nourished hair after coloring.
Perfect for both salons and home use, Expertia Hair Dye by Farcom guarantees long-lasting, fade-resistant color with an easy application process. Achieve a trendy, natural-looking ash blonde tone with this trusted product from Farcom’s Expertia line.
Ammonia (for effective lift)
Conditioning agents (for softness and shine)
Farcom's exclusive color molecules (for vibrant, long-lasting color)
Ash blonde pigments
High lifting power for very light blonde results
Natural-looking ash blonde shade
Excellent gray hair coverage
Long-lasting and fade-resistant color
Conditions hair during coloring for a healthy finish
Easy to apply with professional consistency
Perform a patch test 48 hours before application to check for allergies.
Mix Expertia Hair Dye 12.1 with the recommended Farcom developer (usually 20 or 30 volume) in a 1:1 or 1:2 ratio depending on desired lift.
Apply evenly to dry, unwashed hair, starting from the roots.
Leave on for 30-45 minutes, checking color development.
Rinse thoroughly with lukewarm water until water runs clear, then shampoo and condition.
Use a color-protecting shampoo and conditioner to maintain vibrancy.
Avoid excessive heat styling to prolong color life.
Farcom is a leading professional hair care brand dedicated to innovation, quality, and customer satisfaction.
With a heritage of expert hair color solutions, Farcom delivers products that combine advanced formulas with nourishing ingredients to protect and enhance hair during coloring treatments.
The Expertia line is a testament to Farcom’s commitment to salon-quality results and hair health.
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Allergy Alert Test:
Avoid Contact with Eyes:
Do Not Use If:
Not for Use on Children:
Follow Instructions Carefully:
Hair Compatibility:
Patch Test Reminder:
Ventilation:
Avoid Staining:
Application Time:
Rinse Thoroughly:
Dispose Safely:
Contains Certain Ingredients:
Seek Medical Attention:
These precautions are crucial for ensuring the safety of the user and preventing damage or health risks. Always encourage customers to read and follow the instructions carefully!
Products can be shipped anywhere within the Greek Territory.
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Farcom is a Greek professional brand trusted for decades in hair salons. It combines affordable pricing with high performance, offering long-lasting color, rich pigmentation, and full gray coverage—ideal for everyday professional use.
Its formulas are developed to meet the needs of both hairdressers and clients, making it a preferred choice across Europe.
Yes, Farcom dyes are known for their excellent white and gray hair coverage. With proper developer strength and technique, professional stylists can achieve rich, even results across all hair types.
Its consistent formula ensures uniform tone without patchiness or fading.
Farcom dyes offer long-lasting color, typically staying vibrant for 5 to 7 weeks depending on hair condition and aftercare. Use color-protect shampoos and avoid harsh chemicals to extend the results.
The color fades evenly, making regrowth less noticeable between visits.
Farcom offers formulas with low ammonia content, designed to minimize irritation during application. While not all dyes are ammonia-free, many professionals report good tolerance even on clients with sensitivities.
However, it’s essential to perform a patch test before each coloring session to ensure safe use.
Farcom professional dyes are compatible with 10, 20, 30 and 40 volume developers. Use 10 vol for tone-on-tone results, 20 vol for gray coverage, and 30–40 vol for lift or intense color. Your stylist will choose based on hair condition and desired outcome.
Yes, Farcom includes product lines with low or no ammonia content, catering to salons that prioritize gentler formulas. These are ideal for clients seeking color with reduced odor, less scalp irritation, and a softer after-feel.
Ask your salon for ammonia-free series within the Farcom catalog.
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