Reuzel Beard Products: Oils, Balms & Grooming Rituals

⚡ The Article in 30 Seconds

✔️ Beard Oil: Daily hydration, 3-5 drops morning & night
✔️ Beard Balm: Styling + conditioning for medium/long beards
✔️ Beard Wash: Gentle cleansing 2-3x/week
✔️ Application order: Wash → Dry → Oil → Balm → Brush
✔️ Schorem Philosophy: Consistency beats intensity

Navigate the World of Reuzel

✨ A beard isn't just facial hair — it's a style statement, an expression of personality, and a daily commitment. Reuzel, the legendary brand from Rotterdam born inside Schorem Barbershop, didn't stop at pomades. With the same philosophy of authenticity and craftsmanship, they created a complete beard care line that honors the tradition of men's grooming.

✔️ From nourishing beard oils to styling balms and cleansing washes, every Reuzel product brings decades of barbershop expertise from Rotterdam to your daily routine. In this guide, you'll discover the secrets of proper beard care, the products that make a difference, and the rituals that transform grooming from a chore into a pleasure.

The Reuzel Philosophy in Beard Care ✨

When Leen and Bertus started Schorem Barbershop in Rotterdam, they had a vision: to revive the classic art of men's grooming. For them, beards were never a trend — they were part of the identity of a man who respects himself. Thus, Reuzel's expansion into beard products was a natural evolution of a philosophy that honors authenticity.

✔️ Reuzel's beard care line wasn't created in some laboratory far from reality. It was born inside the barbershop, by barbers who worked every day with beards of every type — from thick and curly to fine and sparse. Every formula was tested on real customers, improved with feedback from professionals, and perfected until it reached the level that Schorem demands.

✨ What makes Reuzel products stand out is the balance between tradition and innovation. They use ingredients that barbers have trusted for decades — like argan oil, jojoba, and vitamin E — but combine them with modern production techniques that ensure consistent quality. The result is products that work in practice, not just in theory.

Reuzel Beard Oil: The Foundation of Every Routine ✔️

Beard oil is the cornerstone of beard care — and Reuzel knows this better than any other brand. Reuzel Beard Oil isn't just a moisturizing product. It's a complete treatment that nourishes both the hair and the skin beneath it, addressing the most common problems that bearded men face.

✔️ The formula is based on a blend of natural oils that absorb quickly without leaving a greasy residue. Argan Oil provides deep hydration and shine, Jojoba Oil mimics the skin's natural sebum for perfect balance, while Vitamin E protects against environmental damage and signs of aging.

The scent of Reuzel Beard Oil is a chapter in itself. With Wood & Spice notes reminiscent of a classic barbershop, it's present enough to enjoy all day but subtle enough not to overpower your cologne. For Leen and Bertus, scent was always part of the experience — and this shows in every drop.

Discover the Reuzel Collection

All Reuzel products for beard, hair & grooming

Reuzel Beard Balm: Styling & Conditioning in One ✨

If beard oil is the foundation, beard balm is the finishing touch that transforms a good beard into an exceptional one. Reuzel Beard Balm combines hydration with light hold, giving you the control you need without sacrificing hair health. It's the product that Schorem barbers use daily to shape every type of beard.

✔️ The unique composition contains Shea Butter for deep nourishment, Beeswax for natural hold without stiffness, and the signature Reuzel blend of oils that keep the beard soft and flexible. Unlike cheap balms that leave hair stiff and rigid, Reuzel works with your beard's natural texture.

✨ Beard Balm is ideal for medium to long beards that need shaping. It tames stray hairs, visually fills gaps, and creates a clean, groomed look that lasts all day. It's also the ideal solution for beards that tend to curl or "puff up" with humidity.

Application is simple: take a small amount (like a small pea to start), warm it between your palms until it becomes oil-like, and work it into the beard from roots to tips. Use a beard comb or brush to distribute evenly and give the final shape. The result? A beard that looks natural but absolutely controlled.

Beard Cleansing: The Foundation of Health ✔️

No beard oil or balm will work properly if the beard isn't clean. And this is where many men make their biggest mistake: they use the same shampoo for hair and beard. Beard hair is completely different — coarser, denser, and grows on skin that has different needs than the scalp.

✔️ Reuzel offers specialized cleansing solutions that respect the unique nature of the beard. The philosophy is simple: cleanse deeply without removing the natural oils that keep the beard healthy. Regular shampoos contain sulfates that "strip" the hair and dry out the skin, leading to itching, beard dandruff, and wiry hairs.

✨ Reuzel beard washes are designed to cleanse gently but effectively. They remove buildup from styling products, dirt, and environmental impurities while maintaining the moisture the hair needs. The result is a beard that feels clean but not "tight," ready to absorb the nutrients from beard oil or balm.

Proper washing technique is equally important as the product. Wet the beard well with lukewarm water, apply a small amount of wash and massage gently — not just the hairs but the skin beneath them. Rinse very well and pat dry with a towel without rubbing. This simple routine makes a huge difference in your beard's long-term health.

The Perfect Beard Grooming Ritual ✨

At Schorem Barbershop, beard care isn't just a process — it's a ritual. A daily act of self-respect that transforms five minutes at the mirror into a moment of mindfulness. Reuzel has codified this philosophy into a complete care system that any man can follow at home.

✔️ The application order is critical. Beard oil must always be applied first, to slightly damp or dry beard, to be properly absorbed by the hair and skin. Balm comes after, as a "seal" that locks in moisture and provides the desired hold. If you reverse the order, the oil won't be able to penetrate and will stay on the surface.

✨ The evening ritual is equally important, though simpler. Before sleep, a generous application of beard oil gives your beard hours of uninterrupted nourishment. The hairs absorb the nutrients during the night, and you wake up with a beard that feels incredibly soft. This "overnight treatment" is ideal for dry or damaged beards.

Success isn't in the quantity of products but in consistency. A simple routine that you follow daily will give much better results than a complicated system you abandon after a week. Reuzel understands this — that's why their products are designed to integrate easily into any morning routine.

Tools & Accessories for Beard ✔️

The best products in the world won't save you if you don't have the right tools to apply them. At Schorem, every barber has their own favorite tools — and Reuzel has incorporated this expertise into their recommendations for the perfect beard grooming kit.

✔️ The boar bristle beard brush is the most underrated grooming tool. Natural bristles distribute sebum from roots to tips, spread products evenly, and provide gentle exfoliation to the skin beneath the beard. Brushing 2-3 times daily "trains" the hairs to fall in the desired direction.

✨ Comb selection is equally important. Wooden combs — ideally from sandalwood or pearwood — have natural properties that absorb oils and distribute them evenly. Unlike plastic ones, they don't create static electricity that makes beards "puff up." A good comb lasts for years if you care for it properly.

For at-home beard maintenance, a quality trimmer is essential. Choose one with adjustable guards for different lengths and look for stainless steel or ceramic blades. Beard scissors are used for individual stray hairs — never for general trimming. And remember: if you're not sure, visit a professional barber for the shape and maintain it yourself between visits.

Discover All Beard Products

Beard oils, balms, brushes & more for the perfect beard

Common Beard Problems & Reuzel Solutions ✨

Every bearded man has faced at least one of the classic problems: itching, dryness, dandruff, or hairs that just won't cooperate. At Schorem, Leen and Bertus have seen it all — and the Reuzel Beard Care line was designed to address exactly these issues with professional effectiveness.

✨ Patience is key. Most beard problems didn't appear in one day and won't be solved in one day. Give your new routine at least 2-3 weeks to see substantial improvement. Consistency — not intensity — is what brings long-term results.

Oil

Beard Oils

Hydration & nourishment for every beard type

Balm

Beard Balms

Styling & conditioning in one product

Wash

Beard Shampoos

Gentle cleansing without sulfates

Conditioner

Beard Conditioners

Softens & detangles beard hair

The Schorem Legacy in Your Beard ✔️

When you use Reuzel products, you're not just buying beard oil or balm. You become part of a community that believes in authenticity, craftsmanship, and respect for the tradition of men's grooming. The legacy of Schorem Barbershop — a place that revived the art of classic barbering — lives in every formula.

✔️ Leen and Bertus didn't start Reuzel to make money. They started it because they couldn't find products that met their standards. Every beard oil, every balm, every wash passes through their hands before reaching the market. This personal investment shows in the quality — and you feel it every time you apply their products.

✨ In Rotterdam, Schorem is more than a barbershop — it's a destination. Men from around the world travel to experience it, to sit in the chair, to feel the magic of a hot towel and the care of a true craftsman. With Reuzel products, you bring a piece of that experience into your own bathroom, every morning.

Your beard deserves the best. It deserves products created with passion, expertise, and respect for tradition. It deserves the care you would receive if you sat in Schorem's chair. With Reuzel, that's exactly what you get — every day, in your own space, at your own pace. Welcome to the family.

⚠️ Side Effects & Allergies

Reuzel beard care products are designed with quality ingredients, however — as with any cosmetic product — there's a possibility of allergic reaction or sensitivity in some individuals. It's important to know the signs and take appropriate precautions.

✔️ Patch Test — The Golden Rule: Before using any new product for the first time, always do a patch test. Apply a small amount on the inside of your wrist or behind your ear and wait 24-48 hours. If no symptoms appear, you can proceed safely.

✨ Special Cases: If you have a known allergy to tree nuts, beeswax, or specific essential oils, always read the ingredients list (INCI) carefully before purchasing. When in doubt, seek advice from your dermatologist before starting use.

Giannis – Owner of HairMania Greece & Founder of HairMaker.Gr

Professional hairstylist with 25 years of experience in hair and beard care. Owner of HairMania Greece and founder of HairMaker.Gr.

Together with the HairMaker.Gr team, I publish articles based on real tests, customer feedback and barbershop experience.

Questions about hair or grooming? Email us at info@hairmaker.gr.

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