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Learn to Style Like a Professional Barber ✨
From Schorem Barbershop to your bathroom — Pomades, Clays & Styling Secrets for classic haircuts

⚡ The Article in 30 Seconds
✔️ Pomade: For slick backs, pompadours & classic looks with shine
✔️ Clay: For textured crops, quiffs & matte finish
✔️ Fiber: For natural hold with subtle shine
✔️ Application order: Towel dry → Pre-styler → Blow dry → Pomade/Clay → Comb
✔️ Schorem Rule: Less product, more technique
✨ A classic men's haircut isn't just a trend — it's a style statement that stands the test of time. From the slick backs of the '50s to modern textured crops, classic haircuts demand the right products and proper technique. Reuzel, the legendary brand born inside Schorem Barbershop in Rotterdam, has established itself as the first choice of barbers worldwide for classic styling.
✔️ In this guide, you'll learn how to choose the right Reuzel product for each haircut type, the application techniques professional barbers use, and the secrets to achieving a look that lasts all day. From high shine pomades to matte clays for natural texture, Reuzel has the solution for every style — and we'll show you how to make the most of it.
The Reuzel Philosophy in Hair Styling ✨
When Leen and Bertus started Schorem Barbershop in Rotterdam, they had a vision: to revive the classic art of men's grooming. For them, classic haircuts were never just a trend — they were part of the identity of a man who respects himself and tradition. Thus, the creation of the Reuzel line was a natural evolution of a philosophy that honors authenticity.
✔️ The Reuzel pomade range wasn't created in some laboratory far from reality. It was born inside the barbershop, by barbers who worked daily with every hair type — from fine and straight to thick and curly. Each formula was tested on real clients, improved with feedback from professionals, and perfected until it reached the level Schorem demands.
"Classic haircuts require products that work with your hair, not against it. The right pomade is the key to a look that stands the test of time."
✨ Today, Reuzel offers 9 different pomade formulas, each designed for a specific hair type and style. From the classic Green Grease for the authentic greaser look, to Extreme Hold Matte for modern textured crops, there's the perfect choice for every haircut. The secret is knowing which pomade suits your hair type and the look you want to achieve.
✨ The 3 Categories of Reuzel Pomades:
✔️ Water-Based: Red, Blue — easy wash-out, high shine
✔️ Oil-Based (Grease): Green, Pink — classic formula, all-day hold
✔️ Matte/Clay: Extreme, Concrete, Clay, Fiber — modern textured looks
What makes Reuzel products stand out is the balance between tradition and innovation. They use ingredients barbers have trusted for decades, but combine them with modern production techniques that ensure consistent quality. The result is products that work in practice, not just in theory.
Water-Based Pomades: Red & Blue ✔️
Reuzel's water-based pomades are the ideal choice for those who want a classic look with high shine but without the hassle of difficult wash-out. The water-soluble technology means the product comes out easily with water, without leaving residue on your hair or pillow.
✔️ The Red Pomade is Reuzel's best-seller and for good reason. With medium hold and high shine, it's ideal for all hair types and haircuts. Whether you want a classic side part or a voluminous pompadour, Red gives you the control you need with natural movement. The characteristic vanilla cola scent makes it recognizable from miles away.
"Red for versatility, Blue for power — that's the Schorem rule."
— Leen & Bertus, Schorem Founders
✨ The Blue Pomade is Red's "big sister" — same philosophy, more power. With strong hold and high shine, it's designed for thick, dense or textured hair that needs extra hold. Ideal for slick backs that need to stay in place all day, even in humidity.
✔️ Red vs Blue — Which to Choose:
✔️ Red Pomade: Fine-medium hair, natural movement, medium hold
✔️ Blue Pomade: Thick/dense hair, strong hold, all-day control
✔️ Common: High shine, water-soluble, easy wash-out
⚠️ Pro Tip: Start with Red — if it doesn't hold enough, go Blue
The application technique is simple: take a cherry-sized amount, warm it between your palms until it becomes oily, and work it into slightly damp hair. Comb for the final shape and blow dry for extra volume — or let it air dry for a more relaxed look.
Oil-Based Grease Pomades: Green & Pink ✨
For purists of classic styling, nothing compares to an authentic oil-based grease pomade. Reuzel honors this tradition with two legendary formulas — Green and Pink — that bring the authentic greaser look of the '50s to the modern era. These pomades are the heart of the Schorem philosophy.
✔️ The Green Pomade Grease is the classic choice for medium hold with natural shine. Its oil-based formula offers excellent flexibility — you can restyle all day without needing to add water or product. Ideal for pompadours, side parts and any haircut that needs natural movement with a classic feel.
"Grease pomade is the soul of the barbershop. It's not just a product — it's tradition."
— Schorem Barbershop Philosophy
✨ The Pink Pomade Grease is the heavy-duty version — high hold for thick, dense or curly hair that needs serious control. The classic oil-based formula keeps hair in place all day, even in extreme conditions. If you have "difficult" hair that doesn't obey easily, Pink is the answer.
✨ Green vs Pink — The Right Choice:
✔️ Green Grease: Medium hold, natural shine, for everyday classic look
✔️ Pink Grease: High hold, for thick/curly hair that needs control
✔️ Common: Oil-based, all-day restyle, classic barbershop scent
⚠️ Important: Grease pomades need degreasing shampoo for full wash-out
The application technique for grease pomades differs slightly. Warm the product well in your palms — grease needs more time to "open up". Apply to dry or slightly damp hair, work from roots to ends, and comb for the final shape. The build-up created after a few days of use is normal and actually helps with styling.
Matte & Clay Pomades: Modern Texture ✔️
Modern men's haircuts require products that provide texture and volume without the shine of classic pomades. Reuzel responds with a complete range of matte and clay pomades offering from medium to extreme hold, with matte or low shine finish. These are the products for textured crops, quiffs, and messy looks.
✔️ The Extreme Hold Matte Pomade is the most powerful product in the range — strongest hold with low shine for looks that need absolute control. Adds volume and texture, ideal for pompadours with height, quiffs that need to stand all day, and any style requiring serious hold without shine.
✔️ The Reuzel Matte/Clay Family:
✔️ Extreme Hold Matte: Strongest hold, volume & texture, low shine
✔️ Concrete Hold Matte: Strong/flexible hold, thickens & defines
✔️ Clay Matte: Medium/flexible hold, lightweight texture, matte finish
✔️ Fiber: Firm/flexible hold, low shine, texture & volume
✨ The Concrete Hold Matte is the choice for strong but flexible hold — keeps the style in place but allows some movement. Adds definition and thickens fine hair, making it appear fuller. Ideal for textured crops and modern side parts.
The Clay Matte Pomade offers lightweight texture with medium hold — perfect for natural, "undone" looks that appear effortless. The matte finish gives a modern feel, while the flexible formula allows restyling throughout the day.
Pro Tip: Matte Pomades & Blow Dry
For maximum volume with matte pomades:
✔️ Apply to damp hair
✔️ Blow dry upward
✔️ Add a bit more for definition
The choice between these products depends on two factors: how much hold you need and how natural you want the finish. For everyday looks, Clay is perfect. For special occasions or stubborn hair, go with Extreme or Concrete.
Fiber Pomade: The Secret to Natural Texture ✨
The Reuzel Fiber Pomade is perhaps the most versatile product in the range — and at the same time the most misunderstood. With firm but flexible hold and low shine, it bridges the gap between classic pomades and modern matte products. It's the choice for those who want the best of both worlds.
✔️ The fiber technology means the product creates "strands" that connect the hairs together, providing texture and separation without the stiffness of clay products. The result is a look that appears natural but has structure — like you woke up this way, but better.
✨ When to Choose Fiber Pomade:
✔️ You want texture without extreme hold
✔️ Your hair is medium thickness
✔️ You prefer low shine but not full matte
✔️ You need restyle flexibility throughout the day
⚠️ Ideal for: French crops, textured fringes, messy quiffs
✨ Fiber application is slightly different from other pomades. Due to its consistency, it needs good "stretching" between palms before application. Work it until it becomes almost transparent, then apply with "grabbing" motions for maximum texture. Avoid combing — Fiber works best with fingers.
"Fiber is the product I give to clients who say 'I want it to look like I haven't put anything on'."
— Professional Barber
One of Fiber's great advantages is that it doesn't "dry out" hair like some clay products. Its formula includes conditioning agents that keep hair healthy even with daily use. This makes it an ideal choice for long-term daily use.
Application Techniques for Every Look ✔️
The right pomade is only half the equation — application technique is equally important. Schorem's barbers have perfected specific methods for each haircut type, and these techniques make the difference between a good and an exceptional result.
✨ The Schorem 5-Step Styling Ritual:
Step 1: Wash with quality shampoo — clean base
Step 2: Towel dry to 80% dry — not completely dry
Step 3: Pre-styler (optional) — tonic or grooming spray
Step 4: Blow dry with comb for direction & volume
Step 5: Pomade application & final comb
✔️ For Slick Back: Use Red or Blue pomade on damp hair. Comb backward with a fine-tooth comb, blow dry following the direction, and add a bit more pomade for shine and hold. The secret is to comb while drying — this "locks" the shape.
✨ For Pompadour: The technique is similar but with focus on volume. Dry the front hair upward and back, creating lift. Use Extreme Hold or Concrete for maximum height, or Green Grease for a more classic, relaxed pompadour with movement.
The Golden Rule of Styling
✔️ Less product, more technique
✔️ Start with little — you can always add more
⚠️ Too much product = heavy, greasy hair
For Textured Crop or French Crop: This is where Clay or Fiber shine. Apply to dry or nearly dry hair, working with fingers instead of a comb. Create separation and texture by "pulling" small sections. The finish should be matte and look effortless.
✔️ For Side Part: The classic gentleman's cut. Use Red pomade for versatility or Green Grease for an authentic classic look. Create the part with a comb while hair is damp, dry following the shape, and finish with a bit more pomade for shine and definition.
Discover Matte & Clay Products
For texture, volume & modern looks
Classic Haircuts & The Ideal Pomade ✨
Every classic haircut has its own "soul" — and needs the right product to shine. Schorem's barbers have tested every combination and have settled on specific recommendations for each look. Follow these suggestions as a starting point and adjust according to your hair type.
✨ Classic Pompadour:
✔️ For shine & movement: Green Grease or Red Pomade
✔️ For height & volume: Extreme Hold Matte or Concrete
✔️ For thick hair: Pink Grease or Blue Pomade
⚠️ Key: Blow dry for lift before application
✔️ Slick Back / Greaser:
✔️ Authentic greaser: Green or Pink Grease — the only authentic choice
✔️ Modern slick back: Blue Pomade for strong hold
✔️ Easy wash-out: Red Pomade for water-soluble alternative
⚠️ Key: Fine-tooth comb & patience
✨ Side Part / Gentleman's Cut:
✔️ Classic with shine: Red Pomade — the ultimate all-rounder
✔️ More hold: Blue Pomade for thick hair
✔️ Natural finish: Fiber for low shine side part
⚠️ Key: The part is created on damp hair
✔️ For Textured Crop / French Crop: These modern haircuts need matte finish. Clay Matte is the go-to choice for most, while Fiber works better if you want a more natural, "lived-in" look. For stubborn hair, Concrete provides more hold while maintaining the matte finish.
✨ For Quiff: The quiff is the pompadour's "little brother" — it wants volume in front but with a more casual feel. Extreme Hold Matte is ideal for dramatic quiffs, while Fiber works better for relaxed, everyday quiffs. The key is blow drying with a round brush to create the base.
Pro Tips from Schorem's Barbers ✔️
After thousands of haircuts and decades of experience, Leen and Bertus have gathered wisdom you won't find in any tutorial. These tips are the difference between amateur styling and a professional finish — and now we're sharing them with you.
"A good barber doesn't sell products — he teaches the client how to use them properly."
— Schorem Barbershop Manifesto
✨ The 10 Golden Rules of Reuzel Styling:
✔️ #1: Always start with less product — it's easier to add more
✔️ #2: Warm the pomade well in your palms before application
✔️ #3: Water-based for everyday, grease for special occasions
✔️ #4: Blow drying is 50% of the result
✔️ #5: Use a quality comb — it makes a huge difference
✔️ #6: Don't wash your hair every day — 2-3 times/week is enough
✔️ #7: Grease pomades need degreasing shampoo 1x/week
✔️ #8: For extra volume, apply pomade to roots first
✔️ #9: Second day hair is often better for styling
✔️ #10: Consistency beats perfection — better everyday good than occasional perfect
✨ The secret of "second day hair": Many barbers prefer working with hair that hasn't been washed the same day. Natural sebum and leftover product create a "base" that holds styling better. If you have an important event, don't wash your hair that morning.
✔️ For grease pomade build-up: Once a week, use degreasing shampoo or dish soap (yes, dish soap — an authentic barbershop hack) to remove build-up. Then, do deep conditioning to restore moisture. This keeps hair healthy even with daily grease use.
Schorem's philosophy is summed up in one phrase: "Respect the craft." Styling isn't just applying a product — it's an art that requires knowledge, practice and the right tools. With Reuzel products and the techniques we've learned, you have everything you need to style like a professional barber. All that's left is practice.
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Author
Giannis – Owner of HairMania Greece & Founder of HairMaker.Gr
Professional hairdresser with 25 years of experience in hair and beard care. Owner of HairMania Greece and founder of HairMaker.Gr.
Together with the HairMaker.Gr team, I publish articles based on real testing, customer feedback and barbershop experience.
Questions about hair or grooming? Email us at info@hairmaker.gr
Last updated: December 31, 2025




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